Once again, the upside with this option is that it’s easy to implement and can be done in a matter of minutes the downside is that it’s not quite as effective as option #2 and you’ll miss out on potentially valuable clicks by customers who live in the same city or region where your competitor’s office is located. You can do this by clicking “Settings” at the campaign level, and then scrolling down to locations, searching for the city you’ve chosen to target, and then clicking “exclude” as seen in the screenshot below. Next, you need to change your geotargeting settings so your ads won’t show up in the city where you’d like to hide your ads. If it’s in Seattle, for example, then you know to focus your geotargeting efforts on Seattle. To use geotargeting, you first need to know where your competitor’s office is located, something you can easily uncover by going to your competitor’s Contact page and making a note of where their office is located. The upside is that this is the easiest option to implement, the downside is that it’s not quite as effective as option #2. The first option is to use geotargeting to hide your ads. Option #1: Use Geotargeting to Hide Your Ads The answer is yes, and this post explains two different ways to do it. Sure, everyone would like to do it, but how do you set things up so your direct competitors can’t see your ads.
#Add my ip hide to exclusions how to
The more difficult step is figuring out how to hide your ads from the competition. So it’s obvious why businesses would like to hide their ads from competitors.
It takes time and money to find a winning combination, something you don’t want your competitors to copy simply by studying your ads. Once you’ve found a headline, ad copy, and display URL combination that works, you don’t want your competitors being able to study what you’ve done and reverse engineer your ads or new landing page strategy. Which is why hiding your ads from competitors is a great idea-so they can’t copy your ads and so they won’t be able to study the latest PPC strategy you’re testing. You compete not only with your direct competitors but also with big-budget advertisers like Amazon and Ask.com who seem to bid on every term under the sun. PPC advertising is extremely competitive. The benefit of hiding your PPC (Pay-Per-Click) ads from competitors is pretty obvious.
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